Posted by Emily Collins on February 6, 2013
Do you manage or make decisions about your company's customer loyalty program? If so, we want to hear from you. We're teaming up with Loyalty360, The Loyalty Marketers Association, to investigate loyalty program size, organization, performance, strategies, and challenges. Take our 2013 Customer Loyalty Program Benchmark survey, and we'll send you complimentary a copy of the resulting research.
You can use the survey results to:
- Spot trends and see best practices to incorporate into your loyalty strategy.
- Compare your program performance, spend levels, and loyalty technology adoption to those of other loyalty marketing professionals.
- Provide justification for a business case in your 2013 loyalty road map.
The survey will close on Friday, February 15, and the completed research report will publish later this spring. I will also present the findings in a free Webinar and in advisory sessions to interested clients.
Please share this blog post and survey link with friends and colleagues who share an interest in customer loyalty programs. Thanks in advance for your involvement!
Related Forrester Research
Search Forrester's Blogs
How Should Financial Institutions Embrace Mobile? »
Four Citizen-Driven Imperatives Governments Must Embrace »