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Posted by Emily Collins on February 4, 2013
New Year’s resolutions were so last month. But if devising a mobile loyalty strategy wasn’t already on your to-do list, you should add it ASAP. All signs point to continued explosive growth in consumer adoption and use of mobile devices across the customer life cycle — from discovery to purchase and beyond. And as the charter for loyalty programs expands to encompass emotional as well as transactional engagement, mobile will be crucial to meeting evolving consumer expectations. Still not convinced? Taking your loyalty program into the mobile channels yields three key benefits:
Check my recently published report, “Five Ways To Mobilize Your Loyalty Program In 2013” (subscription required) for my take on five approaches to mobile loyalty.
How are you planning to incorporate mobile into your loyalty program in 2013?