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Posted by Ellen Daley on June 22, 2010
Tech Populism is a major force that's changing the way we work. Behind the walls of SMBs and enterprises are empowered employees who increasingly make individual choices about the technologies that they use to get their jobs done. With the growing ubiquity of technology in the workplace (smartphones, other mobile devices, and PCs) individual workers are often making decisions for themselves. The opportunity for tech strategists lies in addressing portfolio strategy as well as go-to-market strategy to address this rising tide of new buyers.
To explore Tech Populism, Forrester is currently designing its upcoming Workforce Forrsights Survey to be fielded to 5,000 employees in the US, Canada, France, the UK, and Germany who work at businesses across a range of industries and company sizes. Our target respondents use a smartphone or computer at least 1 hour per day at work.
The Workforce Forrsights Survey will answer questions about how employees:
Some of them are “home” devices, but others may come from work-related blogs, coworkers, or even tech-savvy IT friends.As part of the design process, we are looking for your input on the questions that are most important to you. As technology industry strategists, what do you need to know about these empowered employees?
Which of the following potential insights is most important to uncover?
We’re excited to hear your suggested improvements, new topic areas, and even specific questions right here in the blog comments. We'll be locking down themes by June 25, 2010 and expect final data in late August. I will share selected results of the Workforce research through this blog. If you would like more information about becoming a charter client of Workforce Forrsights, please contact myself or email@example.com.
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