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Posted by Ellen Carney on November 14, 2013
What We Did And Why
Insurance carriers are pulling out the stops when it comes to their mobile strategies. It’s now rarer to find an insurer that doesn’t offer at least one app plus a mobile site. But just how effective are all these mobile insurance apps and sites at meeting the needs of auto insurance customers? At the end of the summer, we decided to check out the mobile sales and service functionality that leading US auto insurers – Allstate, Farmers, Geico, Liberty Mutual, Progressive, and State Farm – were offering to their customers. We reported what we learned in our just-published 2013 US Mobile Auto Insurance Functionality Rankings report.
Our approach followed these steps:
What Did We Learn?
It turns out that these six US auto insurers are doing a good job meeting the basic mobile needs of insurance customers: Our six private passenger auto insurers scored an average of 68 out of 100, and all easily surpassed our minimum passing score of 50.
Want To Know More About Our Rankings And How This Ranking Can Shape Your Own Strategy?