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Posted by Ellen Carney on June 19, 2013
With the global economy thawing out after the long winter of the financial crisis, the small business market is on the rebound. And it's not just in the US. In markets extending from Canada to Australia, small business owners are starting up, borrowing to expand, and they’re hiring staff, all of which are driving the need for commercial insurance to protect assets and employees. And just where are these busy small business owners doing their research and, in many cases, shopping? Online. So with all this digital shopping and buying, just what changes will these digitally sophisticated small businesses drive for insurers? For starters:
How is the small business insurance customer factoring into your digital strategy in the coming year?