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Posted by Ellen Carney on March 16, 2012
This year, North American insurers overall are pretty darn happy. For starters, there clear signs that the economy is finally starting to gain steam, premiums are on the rise, the market’s firming, and the political will may well shift enough to revisit past regulatory reforms, particularly those that impact health insurers. And these factors are coalescing into the new strategies for 2012. In our “Trends 2012: North American Insurance eBusiness And Channel Strategy”, we discuss what factors are driving insurance ebusiness teams to:
What are some of those factors? For starters, just turn on your TV to see the evidence of insurer interest in growing the business. The airwaves are positively inundated with advertising pleas aimed at getting consumer insurance business. What’s driving this big appetite to get customers this year? North American sales and services organizations are being challenged by:
Which carriers caught our attention this year because of the interesting ways they were selling and servicing customers? Head turners this yeara included nationwide carriers making sales easier like Progressive’s mobile image capture for quoting, claiming, and bill pay and State Farm’s effort to foster long-standing customer relationships (and sales) in an innovative physical setting; an agency, Mason & Mason that’s embracing digital and content marketing that should make even big carriers take notice; and a niche insurance provider, The Climate Corporation, that’s the result of what happens when Silicon Valley meets the Red River Valley.
Interested in digging deeper into what we’re seeing and what’s on the minds of North American insurance digital sales teams in 2012 and how they should respond for success in the Age Of The Customer? Forrester clients can read the report here.