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Posted by Ellen Carney on July 20, 2010
I recently sorted through just shy of 2,000 inquiries that Forrester analysts completed from insurance industry clients, from a grim Q1 2009 through the cautious optimism at the end of Q1 2010. Along with the insurance inquiries, I also looked at what was on the minds of bankers and the Global 500 segment during the same period.
What jumped out was how different the character of questions from insurers was from the other two segments and how differently each segment (and role!) of the financial services market navigated the economy over these five quarters. So what’s the Reader’s Digest version?
This last point shouldn’t be a surprise considering that, first, many insurance eBiz pros came to insurance from other industries and, second, their jobs are about driving sales across channels and leaving other roles to sort out the riskier stuff. Key takeaway? eBusiness strategies, though they have industry nuances, are more alike across industries than different.