Posted by Elizabeth Shaw on December 6, 2011
Gamification continues to be a hot topic for interactive marketers, and I expect this trend to continue well into the new year. For one, it's not industry-specific and it has various applications. Vendors like Bunchball, Badgeville, and BigDoor can enable it through their SaaS platforms. CrowdTwist focuses on developing social loyalty and rewards programs but leverages game mechanics. Lithium gamifies online communities. The space is growing — fast. One of the most interesting things has been the interest I have seen from highly regulated industries such as financial services, healthcare, and pharmaceutical. They see gamification as their ticket to drive different behaviors and actions like losing weight or decreasing your credit card debt.
Over the next month, I'll be looking for examples in these industries for an upcoming report and for additional research on the space in early next year. How do you think highly regulated industries can benefit from applying game mechanics on their web and mobile properties to drive action? What examples have you seen that you would like to share?