Gamification Q&A — Let's Play!

Twitter is a great platform for crowd-sourcing ideas and questions around certain topics. That's why I'll be hosting the next #IMChat this Tuesday, September 20th at 11:00 a.m. PT on gamification. We published our first report on the topic this week and so far we've received some great feedback from our peers and clients. To keep the momentum, we've come up with 5 questions to help fuel an interactive dialogue next week. We've also invited some leading vendors in the space to participate in the discussion, and I'll be joined by my team and researcher Jennifer Wise.  The discussion will help to shape upcoming research on the topic and gather some best practices.  

Here are the questions we'll be asking next week:

  • Have you gamified any of your marketing strategies?  If not, do you plan to in the next 3-6 months?
  • Why do you think gamification is the hot buzzword of late? What’s driving it?
  • Do you think that gamification is here to stay? Or are you skeptical about results?
  • For those of you who have tried gamification — did you see an increase in engagement? How much?
  • Do you think that social media is a key element of gamification?

Have any other questions about gamification?  Tweet me @shaw_smith2 and let's chat. 


Superficial Gimmick or an Improved Customer Experience?

Hi Elisabeth

The #imchat on Gamification later this morning looks very interesting.

But as recent discussion of Gabe Zichermann's Gamification by Design has shown, gamification does have some serious problems. One of the biggest being; should gamification be used as a superficial marketing layer to be applied, like icing on the product cake, or should it be about improving the fundamentals of the product, service and customer experience?

My fear is that marketers will not see the opportunity to improve the product, service and customer experience in their rush to use gamification to drive incremental short-term sales.

Graham Hill
Customer-centric Innovator

I definitely agree that

I definitely agree that social media for schools is really useful in teaching force. It is a matter of how to use it properly.
Thanks for sharing!.