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Posted by Elizabeth Shaw on August 19, 2011
If you're a marketer looking to tap an audience of 340 million consumers (and growing strong) through social games, you may find the developer and publisher landscape a bit confusing. Don't worry, I did too. After my first social gaming report published, Start To Play With Social Gamers, I received a lot of questions from marketers looking to decipher the differences between leading developers and publishers. After 2 months of in-depth research, I discovered that this provider landscape was quite confusing. In fact, several leading developers- those with high monthly and daily average users- don't even offer opportunities for brands in-game. Moreover, some developers throwing their hat in the ring (due to a sky-rocking industry forecast) don't even develop social games. And there’s more!
In fact, last week an entirely new platform emerged- Google+. With Zynga and PopCap publishing games on Google+, opportunities for marketers will continue to grow in parallel with the industry's complexity. In my upcoming report, Interactive Marketers Guide To Social Gaming: Decoding A Complex Landscape Of Developers And Publishers," I’ll guide marketers through these muddled waters. Stay tuned.