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Posted by Elizabeth Shaw on June 14, 2011
For my last report, I took a deep dive into the complex attitudes and online behaviors of Generation Y (ages 18-31) through the lens of an interactive marketer. Let's just say that marketers face a lot of challenges when it comes to targeting this demographic. Millennials are digital natives, influence family purchasing decisions, and expect your marketing to be personal and contextual. In addition, online millennial marketing requires a skillful approach across multiple channels and devices. While this may sound complicated and/or expensive, it doesn't have to be. In fact, lots of brands are tapping into internal experts and specialty agencies to market more effectively. In Marketing To Millennials: The Next Generation Of Purchasing Power, you'll find some key data that helps marketers to better understand online consumer behavior, attitudes, and adoption. You'll also see some concrete examples of brands targeting Millennials well and those that are investing in them early to build brand awareness. You can read the report here.