How Twitter Helped Japan

It has been horrible to hear the news of Japan's crippling 8.9 earthquake and the threats and aftershocks that have followed. As a Bay Area resident, earthquakes are top of mind and you just hope another "big one" will never come. Imagine the look on my face when my husband showed me the video he took from our porch of the tsunami wave that traveled from Japan and swept our city's bay a mere 14 hours later. I was in complete disbelief. A wave created from an earthquake in Japan sent all the way to California? Mother Nature has shown us again that she is not to be tested.

There have been many stories in the news about social media and the role it's played since the earthquake. Victims of the quake and families of victims have turned to social media to find loved ones, search for the missing and bring attention to further threats from nuclear power plant explosions to local fires. Without a doubt, Twitter's been a front runner in this story. The average number of tweets on a given day is around 37 million. On the day of the quake, more than 117 millions tweets hit the Web. Moreover, more than 572,000 new Twitter accounts have been created since the quake. Those numbers are staggering. 

Instances like these remind me of why I love social media. In addition to the opportunity if creates for marketers to engage in a dialogue with consumers and build relationships, it also bring us — the world — closer together. Social media has turned an incident from the other side of the world into feeling like it was in my own backyard. Now, that's pretty powerful. Show your support to victims and see what others are saying, use #HelpJapan and/or #PrayForJapan in your next tweet. 


How selective a look....

'Pearl Harbor' also was a trending topic that day on Twitter - because a lot of Americans chose to see this as a retribution from God /Karma for the attack of the Japanese on Perl Harbor.
Of course a greater outrage came from the world on those who did this.

Please don't be too selctive in your showing what social entails: it brings out the best and the worst!

Where to begin...

This is a stunningly mis-guided and unfortunate post.

First, "How Twitter Saved Japan"?! Mindful this is a family marketing blog I will still hazard an incredulous "WTF?"

With every hour we learn of the increasingly disastrous developments there, with possible nuclear meltdown, thousands of bodies just now washing ashore, crammed shelters filling with cold, hungry and desperate citizens --- and a Forrester analyst is touched sufficiently by her view of the ripple effect washing ashore in safe San Francisco to tweet a relief hashtag and suggesting Twitter is "saving japan"?

Secondly, was your Twitter account on the fritz during the Iranian Green revolution? The twin Haiti disasters? The Egyptian uprising?

Sometimes, and I speak from experience, it is well worth saying nothing at all.

Thom Kennon | @tkennon |

Feedback on Title

All, thanks for the feedback. I have changed the title. Only good intentions implied in this post so my apologies. Thanks you very much for reading and sharing your honest opinions. I encourage you to reach out to me directly if you would care to discuss further. Thanks. Elizabeth

Social media was the saver

Ya actually i heard about the news of the social media sites helping to put updates on them when japan was literally covered in fumes and destruction.Actually there was no contact through land lines and mobiles,so people just put the updates on Facebook and twitter for their friends and relatives that they are safe.