Measuring Fraud Rates And Multichannel Progress

by Elizabeth Davis

 

No! They’re not related, they’re just on our mind and topics of our latest surveys for eBusiness executives. The eBusiness and Channel Strategy research team maintains a panel that we survey online each quarter on a variety of topics (join here if you’re not already a member).

 

Our last survey looked at what eBusiness managers are doing about fraud in light of the recession. We found that, for the most part, fraud hasn’t increased with the recession. eBusiness leaders plan to spend $23 million on technology on their customer-facing online sites to detect and combat fraud, and they currently attribute losing 0.6% of their sales to fraud. You can read more here: The State Of Fraud In eBusiness.

 

This quarter, we’re surveying our panelists on their eBusiness teams’ multichannel sales and service strategy and how well their companies meet customers' needs across channels.

 

Care to weigh in? You can take the online survey here, and it will only take 15 minutes to complete. The survey is completely confidential, and we only publish aggregated data.

 

In addition, many of our findings will be presented and discussed in great detail at our Consumer Forum in Chicago on October 28 and 29.

 

We really hope you can take a few minutes out of your day to complete the survey.