Online Holiday Sales Are Looking Pretty Bright After All

Patti Freeman Evans

Patti_Freeman_Evans 
By Patti Freeman Evans

Overall, Christmas 2009 may be far better for retailers than expected, following a turbulent year for the retail sector. Many retailers have successfully adjusted their tactics to maximize sales and margins such as reworking their assortments around lower price points. According to Kelkoo, sales in the six weeks to Christmas are expected to reach £44.7 billion this year and account for 18.5% of total annual retail spending. And the best bargains are likely yet to come in the final week before Christmas.

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Updating our research on support for eBusiness: Please participate in our current survey

Carrie Johnson

[posted by Elizabeth Davis]

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A final snapshot of our Marketing Forum EMEA

Zia Daniell Wigder

By Zia Daniell Wigder

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Forgive the
long post, but I wanted to make sure I captured the final sessions of our
Marketing Forum EMEA for those of you who were unable to join us in London over the past
couple of days.

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On to day 2 of Forrester’s Marketing Forum EMEA

Zia Daniell Wigder

By Zia Daniell Wigder

4111467759_75ef3c2cd1

Our events are well underway in London: We spent Monday with Forrester Leadership Board’s eBusiness Council, then on Tuesday the official Marketing Forum EMEA kicked off. You can follow some of the conversation live on our other blogs - I’ve also
summarized a few of the keynotes below.

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A Look at Next Week's Marketing Forum EMEA

Zia Daniell Wigder

Zia_Wigder
By Zia Daniell Wigder

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This Year, US Online Holiday Retail Sales Will Be Up 8%

Sucharita  Mulpuru

Sucharita Mulpuru

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Globalization among the top 50 US online retailers

Zia Daniell Wigder

Zia_Wigder
By Zia Daniell Wigder

The past week has seen two significant online retailers make
announcements about their global plans: last week Gap indicated its intention to
expand into Canada and the UK and yesterday Buy.com launched sites for Canada, the UK,
France and Germany
, with Italy
and Spain
to come.

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Take The Conversation Offline At Forrester’s Chicago Tweetup

Carrie Johnson

Are you attending Forrester's Consumer Forum 2009? Do you
live in the

Chicago area? Do you ever wonder who you are talking to on Twitter?

On October 26, the night before Forrester’s
Consumer Forum
, Forrester will be hosting an Chicago Tweetup. Tweetups are low-key social
events where Twitterers can network and meet the people they tweet with. Anyone
can attend; it is an informal atmosphere that allows casual conversations.

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Calling All Online Retailers! We Want To Hear From You!

Patti Freeman Evans

Patti Freeman Evans [Posted by Patti Freeman Evans]

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When do you opt for your cell phone rather than your computer?

Julie Ask

My answer to this question was, "never" until a couple of years ago. Sure, I was more likely to make a phone call on my cell phone than on my computer, but that is to be expected - it has traditionally been designed to be a voice communication device.

Opting for my cell phone rather than my laptop first started for me a couple of years ago. I began using SMS as a substitute for email. Then I started using email on my Blackberry because it would boot faster than my computer. Next came Google SMS - for me it was soooo much faster to get a phone number for a business through Google's SMS service than to call (ok, which costs money) or look online. Then, I got an iPhone and started downloading all kinds of applications. Some I barely use, but .... there are quite a few that I use rather than comparable experiences on the PC. These include Facebook (I'm more likely to be doing something interesting when I'm out and about), Scrabble (tallies the score for you), and maps (stopped printing all those maps out) among others.

For all of these services whereby I opt for my phone rather than my PC, I do so because the experience on the cell phone is more convenient. That means the benefits outweigh the inhibitors to use. When it comes to mobile services, there is convenience when there is value to the immediacy of the information or service, tasks are simple to execute and there is context - like my location.

We lay out this framework in our newly released report, "The Convenience Quotient of Mobile Services: A Facebook Case Study."