Take The Conversation Offline At Forrester’s Chicago Tweetup

Carrie Johnson

Are you attending Forrester's Consumer Forum 2009? Do you
live in the

Chicago area? Do you ever wonder who you are talking to on Twitter?

On October 26, the night before Forrester’s
Consumer Forum
, Forrester will be hosting an Chicago Tweetup. Tweetups are low-key social
events where Twitterers can network and meet the people they tweet with. Anyone
can attend; it is an informal atmosphere that allows casual conversations.

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Calling All Online Retailers! We Want To Hear From You!

Patti Freeman Evans

Patti Freeman Evans [Posted by Patti Freeman Evans]

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When do you opt for your cell phone rather than your computer?

Julie Ask

My answer to this question was, "never" until a couple of years ago. Sure, I was more likely to make a phone call on my cell phone than on my computer, but that is to be expected - it has traditionally been designed to be a voice communication device.

Opting for my cell phone rather than my laptop first started for me a couple of years ago. I began using SMS as a substitute for email. Then I started using email on my Blackberry because it would boot faster than my computer. Next came Google SMS - for me it was soooo much faster to get a phone number for a business through Google's SMS service than to call (ok, which costs money) or look online. Then, I got an iPhone and started downloading all kinds of applications. Some I barely use, but .... there are quite a few that I use rather than comparable experiences on the PC. These include Facebook (I'm more likely to be doing something interesting when I'm out and about), Scrabble (tallies the score for you), and maps (stopped printing all those maps out) among others.

For all of these services whereby I opt for my phone rather than my PC, I do so because the experience on the cell phone is more convenient. That means the benefits outweigh the inhibitors to use. When it comes to mobile services, there is convenience when there is value to the immediacy of the information or service, tasks are simple to execute and there is context - like my location.

We lay out this framework in our newly released report, "The Convenience Quotient of Mobile Services: A Facebook Case Study."

Experience The Data At Forrester's Consumer Forum 2009

Carrie Johnson

We're hoping that you're getting as excited as we are about the upcoming Consumer Forum on October 27th and 28th in Chicago. Many attendees come back from the event raving about and asking for more information on our extensive consumer data that we highlight at the event and in our research. Here are some opportunities at the event to get more information on our data.

Forrester’s Consumer Forum Theater
Presentations highlight Forrester’s extensive
data capabilities. Forrester analysts will share highlights from our global
benchmark survey data, as well as our forecast data, examining
technology-driven trends in consumer behavior. These demonstrations will be
hosted in the International Ballroom at The Fairmont Chicago.

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Join Us At Forrester's 2009 Consumer Forum

Carrie Johnson

Carrie-Johnson Posted by Carrie Johnson

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Global trends at Shop.org

Zia Daniell Wigder

Zia_Wigder

By Zia Daniell Wigder

I just arrived back from a packed Shop.org Annual Summit. Several of us
from Forrester took part in the conference, with Sucharita delivering a keynote
on day one and Patti interviewing eBay’s John Donahoe on day two.

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Wireless Net Neutrality ... Does it Make Any Sense?

Julie Ask

US as Traffic Cop in Web Fight (see WSJ article)

Ok, so there is a bit of wait and see until Monday when the FCC Chairman makes the anticipated announcement, but here's a first take:

Who, I ask, is on the side of the consumer?  This WSJ article discusses how Obama is taking the side of Silicon Valley. Republicans seem to be taking the side of the carriers. WHO is on my side as a consumer?

Most consumers are NOT demanding the ability to stream unlimited video to their cell phones. In fact, very few are even looking for video capability in their next handset purchase. If you are a Forrester client, come ask me/us for the data - we can show you. Consumers are more interested in their battery lasting all day than streaming video ... which will kill it.

What consumers WANT from their wireless service providers is high quality, reliable voice services. Really, it is. We ask consumers year in and year out what it is they want in a wireless service provider. Quality of service and value always come out on top.

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How do you get my Mom to buy gadgets?

Julie Ask

You have Oprah promote them and offer a special coupon. That's all. That's how my Mom learned about the Kindle. She was motivated by the offer and bought one.

T-Mobile is using this tactic with their HTC 3G myTouch device. See Fierce post.

Perfect.

CE companies should pay attention - women make a lot of buying decisions.

Motorola CLIQ Delights with Social Networking Capabilities

Julie Ask

by Julie Ask

I had the opportunity to demo MOTOBLUR on the Motorola CLIQ last night. The device will be available later this year with T-Mobile. It’s been a while since I’ve demo’ed a phone and immediately wanted to take one home.

First, let me say, I was really impressed with the look of the UI. The presentation of the widgets and information had a bit of a whimsical feel to them that appealed to me. I didn’ t feel as if I were clicking my way through a grid or file format. The pop-up boxes were cute. The device allows you to put your most frequently contacts on the home screen as an icon with a small photo – I was really drawn to this feature. [Forrester has written some research on dynamic address books and friendly UI's within the context of mobile social networking. ]

Spent most of my time focused on the social networking aspects. There were a number of features I really liked.

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Apple's Impact on Mobile Entertainment

Julie Ask

Apple's announcements yesterday were mostly focused on iTunes and adding a video camera to the Nano (beautiful device by the way - shape, colors, form factor, weight (lessness) - blew me away). There were a couple of interesting things that came out about the iPhone platform though.

A few of the facts:

30 million iPhones sold to date

20 million iPod Touch devices with about 225 million iPods sold to date in all with 50% to new customers (wow!)

1.8 billion downloads of more than 75,000 available applications

100 million billing relationships with credit cards ... this impresses me the most and is what I consider to be one of their important competitive advantages

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