Order Management – An Omni-Channel Imperative

Peter Sheldon

With Omni-channel excellence fast becoming a customer imperative, retailers and brands alike are rushing to operationalize an increasingly complex set of cross-channel order processing and fulfillment scenarios that are often referred to in aggregate as “buy anywhere, fulfill anywhere”. In fact in recent survey, we found that 52% of eBusiness professionals ranked Omni-channel integration as a top technology investment priority.

The path to Omni-channel maturity is far from simple; in fact it requires execution across a set of tactics that span organization, process and technology. Front of mind for retailers is solving the basics such as store pickup, cross-channel inventory visibility, store based fulfillment and endless aisle (in-store) ordering. Today, retailers that have already enabled these capabilities have done so by developing custom applications that integrate their eCommerce, POS and ERP/supply chain systems. However as these capabilities rapidly become the ‘norm’ for the consumer, retailers seek packaged solutions that enable them to rapidly rollout, experiment with and scale these programs.

Enter the OMS (order management system). In our May 2013 survey only 17% of eBusiness professionals identified the investment in an OMS platform as an investment priority, however this relative lack of interest is in fact easy to explain:

1)      Many retailers are still in the nascent phases of their Omni-channel journey and have yet to fully map out their requirements. Simply put, these retailers still need to make the connection between the capabilities of an OMS platform and the requirements of their Omni-channel strategy.

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China’s online retail sales passed $300 billion in 2013

Kelland Willis

We recently published an online retail forecast for Asia Pacific, followed by an online forecast specific to China. The numbers are staggering! To give you an indication of the speed at which eCommerce is taking off in China, consider that recent figures from the State Post Bureau of China indicate that more than 6 billion packages were shipped in the first three quarters of 2013 – an increase of 61% from the same period in 2012. Factors contributing to China’s massive eCommerce market and rapid growth include:

  • The Alibaba Group. Unlike our U.S. and European forecasts, Forrester’s online retail forecast for China includes both B2C and C2C online sales (the other forecasts include only B2C). In China, B2C and C2C online sales are strongly influenced by the Alibaba Group’s websites Tmall and Taobao. Tmall, which became a platform independent from Taobao in 2011, is making news for its unprecedented sales and has a long list of partner brands including the NBA, Microsoft and Gap. Apple made news recently when it opened a store on Tmall in addition to its existing direct-to-consumer site. The Alibaba Group also has a stronghold on the eCommerce payments space with Alipay, which, according to Forrester’s Technographics data, tops the list of preferred online payments among metropolitan online shoppers in China.
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Predictions 2014: Mobile Trends For eBusiness Professionals

Julie Ask

My colleague Thomas Husson (Marketing Leadership) and I teamed up again to identify the most impactful and new mobile trends for 2014. (See the full report here.)

You might ask, "how does one decide what are going to be the big trends?" Good question. For me, there are several points of input. In 2013, I had the opportunity to interview close to 200 companies in the course of doing research for Forrester's next book, The Mobile Mind Shift, as well as for my own research. I spoke to some of the best and brightest enterprises (e.g., retailers, hotels), technology companies (e.g., sensors), and vendors in the United States, Europe, China, Australia, India, Japan, Korea, Canada, and beyond. I had the opportunity to do field research in China and Korea - to walk the streets, visit stores, observe consumers and interview executives about one of the most exciting mobile markets in the world. More than 40 of the interviews were in the exciting space of mobile health and wellness. Thomas and I surveyed several hundred mobile executives. I also collaborated with Thomas who has incredible breadth and depth of knowledge of Europe. 

We chose 5 trends that will make an impact and 5 over-hyped ideas that will fail to deliver their anticipated value

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My Connected Plant

Julie Ask

We talk about the mobile mind shift at Forrester Research - 

"The expectation that I can get what I want in my immediate context and moments of need." 

Mobile gives us unprecented control over more things in our lives - our schedule, our commute, our thermostat, our finances, etc. Mobile also gives us confidence we need - whether it's knowing we'll be on time or that there is enough money in the bank to cover our next purchase. 

I've been connecting stuff not only to get a sense of what works and what doesn't or what is a good experience and what is poor, but also to get a feeling for how much control I get, how I change my behavior, how much more confidence I feel in making decisions and so forth. I've been wearing fitness wearables for almost two years. I'm also collecting data to see what I use, how I use it, what is useful, etc. My dog now wears a pedometer. (More later on that). My husband has one. My friends do. 

So - my latest experiment is putting a tracker on a plant - no, not to see where it goes, but to check its health and allow it to talk to me - tell me what it needs. 

I'm not sure if the experiment will go much beyond this first week so I'll post some images now. 

 

 

CES was this past week - look to my colleague's Frank Gillett, JP Gownder or Michele Pelino for more on wearable technology. 

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Forrester’s 2013 US And Canadian Bank Secure Website Rankings

Peter Wannemacher

Hello, and a somewhat belated Happy New Year, dear readers! As we prepare for the upcoming year — and start to think about the digital banking space in 2014 — it is worth taking stock of where banks’ secure websites are today.

Late last year, Forrester published our annual benchmarks of the largest banks’ secure websites: The 2013 US Bank Secure Website Rankings can be found here and the 2013 Canadian Bank Secure Website Rankings can be found here. Here are a few highlights from this research:

  • Canadian banks excel at cross-selling. Canadian banking providers may well be among the best in the world at cross-selling on secure sites. In our reviews, Canadian banks earned scores that were significantly higher than US firms in our cross-selling category. In fact, every Canadian bank we ranked earned high marks for digital cross-selling. They accomplish this by embedding marketing and calls to action for additional products and employing merchandising tactics within "products and services" tabs.
  • US banks shine when it comes to money movement and alerts. All six US banks did well in our money movement category, which includes bill pay, transfers, and P2P payments criteria. The US banks also scored well across the board for alerts by offering extensive account, transaction, and security alerts across a range of delivery endpoints including email, SMS, and in-app alerts.
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The Country With The Most ATMs Per Capita? The Contest Re-Opens

Oliwia Berdak

At a time when mobile banking and mobile payments dominate the financial news, it is easy to forget about the humble automated teller machine (ATM). Customers take them for granted, until an IT glitch prevents them from withdrawing their money, that is. Only a couple of weeks have passed since the latest media uproar caused by a computer failure at the UK’s Royal Bank of Scotland and NatWest. The Daily Mail responded immediately with an alarming title, “'Cyber Monday' computer meltdown EMPTIES customers' accounts and leaves millions unable to access cash.”

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UK Mobile Banking Can Finally Embrace Remote Deposits

Oliwia Berdak

January is a time of lists. For some, it’s their 2014 resolutions. For me, it’s my post-Christmas to-do list. Inevitably, there will be quite a few thank-you letters to write (even for those unwanted presents that feed the January eCommerce activity). I will also be making my way to the bank to cash the checks I’ve received from the more removed (and dare I say older) relatives. And I won’t be alone: 23 million checks were sent as gifts in the United Kingdom in 2012. This unwanted yet unavoidable annual visit to the branch means that whilst checks might be a less risky present, they are not hassle-free. But hopefully not for much longer. In 2014, the UK government will finally consult on introducing legislation to speed up check payments, including through smartphone-enabled remote deposit capture. And about time.

In the US, bank customers have been using services like USAA’s Deposit@Home since December 2006. Remote deposit capture was initially only possible through a high-resolution scanner. Innovations in mobile technology have made remote deposits easier and more popular. By 2012, 13% of US online adults who have done mobile banking activities in the past three months reported depositing a check by taking a picture with their mobile device.

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Announcing The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

Peter Sheldon

I am pleased to announce that the inaugural Forrester Wave evaluation of mobile commerce solution providers is now live!

Mobile commerce is hot – In fact for Pizza Hut, it’s so hot that approximately 50% of all digital orders come from mobile and tablet devices. Beyond impulse purchases like pizza and cinema tickets, mobile commerce is now firmly established as a significant source of revenue growth for almost all online retailers. Last year Forrester forecasted that 5% of total online revenues would occur through mobile devices in 2013, but by the close of the year, many online retailers such as HSN are reporting that mobile revenues have in-fact broken the 10% threshold and, furthermore, some retail clients have told us that revenues via mobile devices have already reached 20% of total online sales during peak days. 

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Bring me my Jetpack!

Martin Gill

The future, if you believe science fiction, will be filled with hover-cars and jetpacks.

 

Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t get it), and I preferred the idea of swords and dragons to spaceships. But I did love Tomorrow’s World.

 

That’s because Tomorrow’s World wasn’t actually sci-fi. It was science.

 

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Five Key Online Retail Trends In Latin America

Zia Daniell Wigder

Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in Brazil, where the market is forecast to reach $35 billion by 2018, the region’s eCommerce markets will continue to surge. We see the following trends in Latin America:

  • eCommerce will continue its upward path despite slowed economic growth in the region. There has been significant coverage of the slowing economies in markets like Mexico and Brazil. However, as we saw in markets like the US and the UK during the recent global recession, eCommerce remains a bright spot even during challenging economic times. We expect to see online sales continue to increase at a rapid pace across Latin America, even though many countries are no longer seeing the high economic growth rates of recent years.
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