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Posted by Doug Williams on February 27, 2012
Are you a product strategy professional? Are you involved in product innovation at your company? Are you aware of how your company approaches the product innovation process? If so, I'd like to take this opportunity to invite you to participate in a brief Forrester survey, available here: http://forr.com/ProdInnovation.
The survey has three main sections: 1) how your company approaches product innovation in general; 2) whether/how your company embraces the principles of open innovation; and 3) whether/how your company embraces social media/technology/platforms and leverages those tools in the product development process (e.g., co-creation).
The survey should take approximately 10 minutes and will be open at least through the end of this week. As a thank-you for your time, participants will receive a piece of research based on the findings of the survey. Toward the end of the survey, we ask for contact information if you are interested in scheduling a follow-up interview about the product innovation process at your company. Please consider saying yes! I'd love to hear about your success stories as well as more detail around the challenges you face in the product innovation process.
Thank you in advance for your time and consideration. Stay tuned — we'll share some results of the survey on this blog as well.