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Posted by Doug Williams on April 5, 2010
So this is the new Forrester blog platform, eh? Pretty nice. Hope all of you appreciate the change, and that it makes it easier for you to find and read those posts that interest you the most.
Speaking of change, I've got a big one to announce: My coverage area at Forrester has shifted away from consumer broadband and communication toward more horizontal research for Consumer Product Strategists. There are three key areas where I'll be focusing my attention:
Overall, the research will apply to any company that has consumer products or services in the market, whether they are retailers, service providers, consumer packaged goods companies, technology companies, financial services firms -- the list goes on and on. I'm excited about the change, and I look forward to helping Christopher Powell (he's on the right) -- and a wide range of CPS professionals just like him -- succeed in their jobs.