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Posted by Doug Washburn on August 13, 2008
In many of my recent interactions with both enterprise IT end users and vendors, the notion of calling Green IT something other than “Green IT” occurs with fair consistency. Some of the variations to Green IT that I’ve come across purposely call out an environmental agenda, i.e. Greener IT, Sustainable IT, and Eco-Efficient IT. While others are purely business such as Efficient IT, Energy Efficient IT, or Lean IT.
This very debate came up during a panel I hosted at last week’s Next Generation Data Center Conference, and it reminds me of a book I came across called the “The Sneaky Chef: How To Hide Healthy Foods In Kid's Favorite Meals.” The premise is that parents can encourage healthy eating habits in the children by “hiding” healthy foods in meals that kids already love — without their kids’ knowledge. For example, brownies spiked with spinach or chocolate pudding laced with avocado.
So how should you decide to message your Green IT initiative? My standard response is that it depends on your audience:
As a final recommendation, regardless of what you decide to call Green IT, ensure that you back yourself up with solid measurement and reporting. Whether your goal is to save the environment or improve the bottom line, quantify these savings — be it pounds of CO2 emissions avoided or a reduction in energy related operating expenses.
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