- Forrester Councils
- Councils Overview
- log in
Posted by Doug Washburn on August 11, 2008
Yes, but the shade of green will vary. While it’s clear that the next generation data center will be an energy efficient data center, incorporating other green data center features — from reduced water usage, to sustainable site planning, to sourcing IT gear manufactured in a more eco-responsible fashion — are not likely to happen at the same pace.
Why? Reduced energy consumption in the data center offers tangible and immediate environmental and economic savings, but also goes hand-in-hand with alleviating out of space and out of power concerns — challenges, that for now, trump purely green motivations.
At last week’s annual Next Generation Data Center Conference held in San Francisco, I had the opportunity to discuss the role of “green” in the data center by moderating a panel on the topic of “Greening of the Data Center — Practical Steps That Can Be Implemented Today With Real World Savings.” The panel consisted of major industry hitters — including Jack Pouchet of Emerson Power Network, Joe Prisco of IBM, Michael Patterson of Intel, Christian Belady of Microsoft, and John Pflueger of Dell — with all panelists having a stake in enacting green and or energy efficiency strategies within their organizations. Here are some key takeaways from the session:
Breakdown artificial barriers. Don’t let artificial barriers or bad habits inhibit you from greening your data center — such as “meat locker” temperatures in the cold aisle temperatures, avoiding the use and extent of virtualization, or low server utilization thresholds.
As a parting thought, the best way to green your data center is to make the most out of what you have versus building a new one. With that in mind, don’t wait to incorporate green features into your data center today. For example, if your goal is to reduce energy consumption, simple steps — from raising the temperate in your cold aisles and installing blocking plates improve air flow, to energy efficient power supplies, and improving utilization with virtualization — can be done today with minimal to no investment.
Check out Doug's research
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »