The Tug Of War Over Front-End Development Ownership

Front-end developers are getting the short end of the stick: they're either considered not technical enough to be a developer or too technical to be considered a designer/engineer. This conflict resonates further into the organization and stakeholders aren't in agreement on where front-end developers should sit---with the BT organization or within the business. Both sides make compelling arguments as to why front-end devs should sit within their respective parts of the organization. Our recent developer survey tells us that 47% of developers sit within a single centralized BT organization.

 

The main reasons BT organization argues three reasons front-end developers should sit within BT:

  • To make sure that development standards are consistent.
  • It ensures that they work in sync with the back-end team.
  • Front-end devs work with code and BT should have ownership of anything related to code.

On the other hand, marketing argues that front-end developers (also referred to as designers/web developers) are better suited for marketing since:

  • They don't really code, mainly working in HTML, CSS, and Javascript.
  • Front-end devs can create rapid prototypes for customers to see their ideas conceptualized, but it’s not intended to be production-ready at all.  
  • BT organization moves too slowly and is unable to deliver the changes needed to enhance the customer journey at the speed it requires.
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Finding the Best Developers: Separating the Me’s From the We’s

Everywhere you go, you hear the news stories about the talent shortage of qualified software developers. This isn’t just a Silicon Valley problem or even a US problem----it’s a global problem. We have an explosion in demand for talented software developers and higher education institutions unable to keep up with that demand. This is only going to get worse. You need software developers to win, serve, and retain customers. But so does everyone else, so you need to make sure your organization is the one people want to work for.

 

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When it Comes To Site Search, Don't Make Your Customers Play 'Hide-and-Seek'

Picture this: you're on a website looking for this must-have item for someone special and you know that the product exists on the website but every time you search for it you can't find it for the life you! If you've never had trouble searching for a product or information on a website---well, you're lying. We know that customers are demanding effective and relevant search results in addition to a easy-to-use interface. If they don't get it, they're likely to look elsewhere for what they need---and nobody wants that.
 
Site search sounds like a no-brainer functionality that every website has and is an easy thing to do but relatively few companies have actually mastered site search. Done well, it: 
 
  • Promotes customer self-service. If your visitors are able to successfully find what they need, then you’ve done your job while also deflecting calls away from the more expensive contact center.
  • Increases time-on-site. When customers find what they’re looking for in a painless manner, they’re more likely to spend more time on your site, looking for additional information or products. 
  • Provides overall better customer experiences. Let’s be honest, site search isn’t  top-of-mind. But if you can not only make the functionality an accurate, seamless experience for your visitors and provide recommended solutions based on search terms---well you’ve hit the site search jackpot. 
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Everyone’s Talking — About Your Digital Experience (DX) Delivery Ability

There’s no denying the importance of delivering an excellent mobile experience. As the pace of technology quickens, delivery cycles approach zero-day releases, and mobile moments reign supreme more than ever so now is the time to invest in the right priorities.The results from our 2015 DX Survey provided a vivid picture of digital experience technology organizations’ interesting insights. More specifically:

 

  • Enterprises manage an average of 268 customer-facing websites. When you compare this to the number of websites on the Internet, it is no surprise. However, having too many cooks in the kitchen is, so to speak. Many large enterprises we’ve spoken with have stated they have as many as 10,000 content creators and users using their digital asset management system. Being able to manage the extensive portfolio and volume of content creators has been a challenge for DX organizations.

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