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Posted by Diane Clarkson on June 15, 2009
[Posted by Diane Clarkson]
On June 10 - 12, I had the opportunity to attend the Microsoft Travel Marketing Summit along with 40 marketing executives from across the travel industry. It was a summit in the best sense of the word: a forum of open and frank conversation about the challenges and opportunities within the travel industry today.
Here are a few points raised in conversations and panels that I thought were particularly interesting:
ubiquitous. Travelers belong to multiple programs and reset the playing field every time points are redeemed. Premier customer service will be an increasingly important component to a successful loyalty strategy.
Marketers echoed the findings we've had a Forrester: some people are not traveling and those who are are spending less. But there was no hand-wringing at last week's Summit. But there are opportunities; most simply, to do things better. As Randy Wooten of Micorsoft stated in his presentation, an economic meltdown is a terrible thing to waste.