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Posted by Denée Carrington on August 8, 2012
Today’s announced partnership between the West Coast innovators Square and Starbucks represents a significant milestone in the advancement of mobile payment and digital wallets. Here’s why:
As discussed in my recent report, “Why The Digital Wallet Wars Matter,” we will continue to see new entrants into the market. This week it was GoPago, a mobile payment system and partner with heavyweight Chase Paymentech. I think the Square and Starbucks announcement is “game-on” to recent announcements from Google Wallet, LevelUp, and PayPal. What do you think? Does this position Square to be the leader in the latest battle of the digital wallet wars?