By The Numbers: Is Windows 8 Dead On Arrival In The Enterprise?

With the release of Windows 8, Microsoft is in the midst of its largest marketing effort ever, hoping to reach 2.1 billion people over the next several months. Because of its lukewarm initial sales, but with new tablets and convertibles on the way, Forrester clients are understandably asking how much attention they should  give it. Here's my take:

The data tells us two important things. The first is that Windows 8 is seeing roughly half of the interest from IT hardware decision-makers that Windows 7 saw at the same point in its release cycle. Only 24% of firms expect to migrate to Windows 8 but have no specific plans to do so, versus 49% for Windows 7 back in 2009. Only 5% of firms have specific plans to migrate to Windows 8 in the next 12 months, versus 10% for Windows 7 in 2009:

The second important thing that the data tells us is that Windows 8 has higher interest than we expected among employees, with a full 20% already saying that they would prefer Windows 8 on their next touchscreen tablet versus 26% for iOS. That bodes well for Windows 8's prospects for bring-your-own-device (BYOD) demand:

What It Means: Forrester does not expect enterprises to adopt Windows 8 as their primary IT standard. More on why in a future blog. But we do expect that employees will force IT to have a formal support policy for Windows 8 for employee-owned devices. Windows 8 will accelerate BYOD demand. Look for more from Benjamin Gray and yours truly in a report due out shortly.

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Comments

It's MS Office, not Win8 that's attracting info workers

For info workers, we have found the top missing app for iPad (& Android tablet) is MS Office.
In our research, we see millions of Splashtop users are using iPads / Android tablets to remotely access their Office suites and documents on computers.
The thought of full Office compatibility (of a Windows tablet) is what's attracting info workers...

To see 12% of info workers thinking about Windows 7 tablets show there are still lots of confusion. Introduction of Surface / WinRT tablet further expand the complexity -- app compatibility, Office licensing, etc..

At Splashtop, we believe cloud-hosted Office suite is the best approach to support BYOD trends, empowering users to use their favorite tablets -- iPad, Android, Windows, Playbook, or
others.

-mark (CEO Splashtop)

Interesting data and Win 7 is not going away any time soon...

It is interesting to see the side by side comparison of Win 7 from 2009 and Win 8. There is lack of interest from organizations to migrate to Win 8. in other words, there is no urgency. Some of the my clients have opined that they see Win 8 more as BYOD than enterprise need. In otherwords, replacing traditional Win 7 laptops that employees have with Win 8 laptops (or laplets) does not increase productivity.

On BYOD side, it is interesting to 20% of employees prefer to Win 8 based tablets. I honestly think there is lack of understanding of Win 8 among employees because they will essentially working with Win 7 capabilities under the hood(except new office).

I agree with David that organizations need to be prepared to support Win 8 from IT support standpoint regardless Win 8 of BYOD adoption.

Finally, I am in full agreement with Mark's that cloud based office approach will be more beneficial.

~Satheesh (Capgemini)