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Posted by David Cooperstein on April 26, 2012
Last week, Forrester got about 700 of our friends together (ok, conference attendees) to figure out what is cool and what is critical in marketing today as well as what is likely to cross from the former to the latter. We had amazing presentations from major consumer goods, retail, insurance, and technology brands tackling these different issues.
Below, I have included the graphic illustrations of these presentations (courtesy of Kate Dwyer at Collective Next), highlighting the key takeaways from each. In them, you can see the stories and concepts that our speakers revealed to help the audience progress in this complex marketing world we now live in.
What ties them together?
Thank you to everyone who came to the see the content as it unfolded and to our sponsors for helping people at the event turn cool ideas into business critical successes. Enjoy the art and put next year's event on your calendar: April 18th to 19th at LA Live in Los Angeles. See you there!