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Posted by David Cooperstein on December 6, 2011
Yesterday, Researcher Mike Glantz on my team attended the TV of Tomorrow (TVOT) conference in New York City. Practically from the conference floor, here is what he had to say:
"The conference was a packed house of technology vendors, data providers, advertising agencies, multichannel video programming distributors (MVPDs), and TV networks all discussing their collective vision for the future for TV as we know it. I wasn’t able to catch all the panels, but some key themes I noted from the ones I was able to attend:
Are you a marketer experimenting with advanced TV ads around connected devices or second screens? We’d love to hear more about your plans, here or in The Forrester Community For CMO & Marketing Leadership Professionals. Kudos to Tracy Swedlow and the entire InteractiveTV Today team for putting on such an informative and exciting conference.