Posted by David Cooperstein on July 17, 2010
My colleague Augie Ray has written a great blog post about why the Old Spice campaign with Old Spice Guy Isaiah Mustafa has been such a huge success out of the gate. Here are some of the early stats from Mashable. I have summarized Augie's blog post below, but you should read the whole thing.
Lesson No. 1: Paid and earned integration is the key to a successful social campaign. Paid support plus a motivated audience to amplify the message equals success in building earned media and awareness.
Lesson No. 2: Adaptive Marketing means you need to be flexible. The world has changed, and marketing is not only always on but also increasingly unpredictable.
Lesson No. 3: Lose Control. It is something you need to give up willingly.
Are you ready to handle this truth? Tell us about your brand, what you would like to accomplish in this ever-adapting world of marketing, and how social media can contribute by commenting below.
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