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Posted by David Cooperstein on June 30, 2010
Forrester is launching a new survey to find out how marketing leaders like you integrate the mobile channel into their marketing strategy.
Planning and organizing for the use of mobile technologies is a complex task. Some players are laggards. Some don’t think of the mobile channel as a priority. On the other hand, others are clearly ahead of the curve. Yet, the one question we consistently get is: “How does my organization compare with others in the integration of the mobile channel?”
We will try to answer that question with this ongoing Mobile Maturity Survey and more specifically how marketing leaders:
Here’s how you can help:
If you also want to share your thoughts with us, please feel free to do it here by posting a comment or by directly emailing the lead analyst on this project, my colleague Thomas Husson firstname.lastname@example.org, who is our expert on mobile platforms and channels and is based in our Paris office.