What Does Windows 7 Have to Do with Showtune Parodies?

Davidcard[Posted by David Card]

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As usual, Microsoft gets no love from the commentariat. It's sponsoring a branded content variety show on Fox created by Seth “Family Guy” MacFarlane that will feature Windows 7 integrated into the programming. What does Windows 7 have to do with bawdy animated show tune parodies? I guess we'll see. Pundits are arming for bear.

I'm a fan of modern integrated campaigns that incorporate branded content and social media. If I ran Microsoft's initiative through Forrester's evaluation tool, I suspect it would come up a little short on exclusivity, relevance, and creating a feedback loop for analysis. But it's poised to go viral. Whether that's a good thing or not...

Forrester clients can read our report, and work with us on using the diagnostic tool to evaluate their own campaigns.

Comments

re: What Does Windows 7 Have to Do with Showtune Parodies?

so now I'm a pundit. excellent. most of the time I get called things I can't repeat in mixed company. clearly things are looking up.thanx for the shoutout.dtps: I am armed for bear, but only Yogi Bear.

re: What Does Windows 7 Have to Do with Showtune Parodies?

And now the deal is off. Variety says it was more about the overall content of the show, than about any potential Windows 7 jibes, and that rings true.http://www.variety.com/article/VR1118010418.html?categoryid=14&cs=1