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Posted by David Card on August 25, 2009
[Posted by David Card]
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The Media Meltdown of fragmented audiences and broken media company business models
is disrupting traditional marketing strategies and partnerships.
Marketing leaders must work with their teams, agencies, and media
partners to update their vision of integrated marketing in order to
counter the effects of the meltdown and to harness social media.
Tomorrow's integrated marketing:
- Is multichannel
- Uses branded content
- Employs social media
- Creates a feedback
loop that ideally will enable on-the-fly message and media tuning
Forrester clients can dig deeper into the analysis, and test their own integrated marketing programs for post-Meltdown fluency with this report and its diagnostic tool.
Post-Meltdown Integrated Marketing