Keeping Score, Big Four Q4 Online Ad Revenues

Davidcard[Posted by David Card]

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For those keeping score, calendar Q4 advertising revenues looked like this for the Big Four online players:

  • Google - up 18%. Own sites up 22%
  • Yahoo - flat. Own sites up 3%. Replaced its CEO.
  • Microsoft - up 7%. New online head.
  • AOL - down 18%. Replaced its head ad exec.

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