Could WOM Kill Media?
Posted by David Card on December 19, 2008
[Posted by David Card]
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A thoughtful post from the guys in Stamford. If marketers really figured out social media, wouldn't that be the death of traditional mass media? Probably not - at least not soon - says Gartner's Andrew Frank.
Some research on:
- Social branding
- Advertiser Hot Buttons media companies should address