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Posted by David Aponovich on April 11, 2013
Since we published “The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013,” we’ve been talking about our findings with our clients, who frequently ask, “How does WCM Wave research apply to me, and how can I properly evaluate the products in the market based on our needs?”
The answer (without irony): “It depends.” Requirements vary and will affect your path to a solution. Reaching a solid decision can be challenging.
So to help our clients get the most benefit from Forrester’s 2013 WCM Wave, here’s some additional guidance based on what works and how you can get the most out of our WCM Wave report.
This leads to perhaps the most relevant and dynamic lesson for anyone leveraging the WCM Wave to support a software decision: Selecting a new WCM is a daunting challenge, and this will be your foundational digital experience platform for the next several years. Your business depends on it — make it count.
It’s possible for WCM decision-makers to exist in a vacuum — to march through a WCM investigation, create a shortlist, and make a “final call” on a new solution based on your observations or the data you have on hand. But that’s not a practice we’d advise. It’s also easy to fall into the trap of selecting a vendor based purely on an opinion.
Instead, leverage comprehensive research and analysis and combine it with your own deep knowledge and context of your organization's requirements, capabilities, strategic priorities, and digital experience goals. Be sure to make use of the data available in our spreadsheet selection tool by downloading it here, and feel free to get in touch with us if you need further help. And stay tuned: Stephen and I will appear in a Forrester videocast later this month, where we will dive deeper into our analysis and how you can use this report to achieve your goals.
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