- Forrester Councils
- Councils Overview
- log in
Posted by Dave Frankland on September 27, 2009
[Posted by Dave Frankland]
Follow Me on
While Ben Bernanke has been raising our hopes that the recession is "very likely over", we're noticing a change in the conversations that we're having with marketers and vendors alike. These conversations seem to reflect that the economy is getting stronger, purse strings are loosening, there's greater talk of RFPs and vendor evaluations - this week alone, our team had inquiries about vendor selection with marketers in insurance, retail (and it's almost Q4!), travel, pharmaceutical, and telecom.
So, while we're delighted that the rebound might be real, we also hope that marketers pay attention to the lessons from a little over a year ago. While it's easy to point the finger at the Wall Street rogues, plenty of firms took on too much risk or paid more attention to acquiring new customers than focusing on the ones they had.
As marketers, we can learn from the past year and do our part to help ensure that the turnaround sticks. How?
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »