Netpromoter Scores In An International Context - Treat With Caution

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Yesterday I was in a meeting and suddenly the Netpromoter score passed by - after being buried for a while.

I have to confess that I have a somewhat troubled relationship with the Netpromoter score, it hasn't been treating me very well over the past couple of years. There was a time where Netpromoter scores were very important to me as they partly defined the success of the product I was managing and my scores weren't up to par with the rest of the organization. Was I really doing something wrong or was there another reason why the scores were lower? 

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How the recession affects Europeans' online behavior

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Due to the growth in Internet and broadband adoption in recent years and the increasing availability of easily accessible online content, we are seeing a change in the type of activities that European Internet users perform online.

Our Technographics data shows that although activities like sending email, using instant messaging, shopping, and researching products remain at the top of the popularity list, but peer-to-peer activities, such as watching videos from other online users and visiting social networking sites, are catching up fast.

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The Data Digest: What Drives eReader Uptake?

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

eReaders are hot. In the past year, the market for eReaders has finally taken off. Forrester estimates that by the end of 2009, the Amazon Kindle and Sony Reader Digital Book hit the 1 million mark in combined US sales.

But what will drive mainstream adoption? Consumers want lower prices, more and cheaper content, and love to see in person how an eReader looks, feels, and reads.

Grafiek-data-digest-ereader 

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ESOMAR Global Market Research Report - Slowdown in Market Research Revenues Confirmed

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Esomar published their annual global market research report and it shows that 10 of the top 25 market research markets show a decline in revenues. Some highlights:

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Infographic: US Immigration Explorer

Reineke Reitsma

The New York Times has a great tool on their Website that gives insight into US immigration patterns:

http://www.nytimes.com/interactive/2009/03/10/us/20090310-immigration-explorer.html?ref=us

It's interactive, you can select country/region of origin, and you can look at actual size of the population as well as percentage. Anybody interested in researching and targeting ethnic audiences should check this out! Compliments to Matthew Bloch and Robert Gebeloff of the NYT for putting this together.

Immigration-Explorer-NY-Tim  

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The Data Digest - How US Youth Use Their Cells

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

We’ll kick of The Data Digest with a graphic on what US 12 to 17 year olds regularly use their cells for, next to making calls obviously. SMS and MMS are the most popular activities, while only a quarter of them use their phone for IM or email. For youngsters, the phone serves as a substitute for a digital camera – about 2 in 3 phone owners takes pictures with their phone at least once a month while less than half (46%) of US youth regularly use a digital camera.

Mobile-activities  

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Introducing 'The Data Digest'

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

This blog is now up and running for about a month, and I want to thank everyone for visiting us, sharing your feedback with us, and keeping us on our toes. From today onwards we’re introducing a new recurring element to the site: The Data Digest. Every Friday we’ll publish a graphic ranking consumers' attitudes or behaviors on a specific topic.

In the next weeks we’ll cover topics like Social Network sites used, financial products owned, PC activities, online activities, health issues reported, mobile features interested in, etc, etc. The data could be from any of the regions we cover with Technographics but with an emphasis on the US and Europe.

Please reach out with any suggestions on possible topics.

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Western Europe Mobile Internet Forecast, 2009 to 2014

Reineke Reitsma

Reineke Reitsma

[Posted by Reineke Reitsma]

This week Forrester published a report called 'Western European Mobile Forecast, 2009 To 2014'.

Some highlights:

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The State Of Retailing Online 2009

Social Technographics Update

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Josh Bernoff, one of my esteemed colleagues who published the book Groundswell about the way social media changes the relationship between companies and customers, published a blog post this week with a 2009 update of Forrester's Social Technographics Ladder.

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