Posted by Darika Ahrens on January 25, 2012
After more than seven years in marketing, media, and tech — four of which were running my own marketing and social media consultancy — I’ve landed at Forrester as an analyst serving Interactive Marketing Professionals (EMEA) based in London.
My role at Forrester will start to focus on content as content creation becomes more and more vital to the interactive marketer. Content will also apply in a multitude of ways to mobile, online video, search, and across interactive brand ecosystems.
My first report is underway and will look at online video content in your marketing. If you have anything to contribute please get in touch firstname.lastname@example.org. Also if you have suggestions for anything else related to the area of content drop me a line.
Three things I’d love you to do:
- If you’d like to speak with me, have information on a product or service, or have an idea relevant to my research areas you can Request a Briefing (simply write my name in the ‘Preferred Analyst’ box on the form) — PR contacts, this includes you!
- If you’re a Forrester member and would like to connect I’m now available to take Inquiries. Topics I can discuss are social media marketing, online video, community management, content strategy.
- Keep in touch by following the blog (where I will update on research I’m conducting and opportunities where you may contribute) or follow me on Twitter @darika.
Looking forward to working with you.