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Posted by Dane Anderson on October 2, 2012
Forrester attended Microsoft’s Asia Pacific Analyst Summit in Singapore last week for a comprehensive and very timely strategy update with less than a month to go before the launch of Windows 8. Organized under a general theme of Microsoft’s New Era, the update highlighted Microsoft’s strategy for remaining dominant in the post-PC era, where mobility, consumerization, social, and cloud have driven massive IT industry innovation and disruption. Three key observations from our analysts in attendance:
Overall, our analysts were impressed with Microsoft’s strategy and believe it can indeed be on the cusp of a new era. To us, the keys to its success in this transformation will be:
We believe that how well Microsoft is able to execute on these two fronts will determine if (and how quickly) it is viewed as a disruptive innovator capable of standing toe to toe with Apple and Google in the consumerized post-PC markets remaking traditional IT.
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