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Posted by Dan Bieler on March 28, 2014
Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. CIOs will be responsible for introducing technology solutions that help break down silos, boost cross-team collaboration, drive the end-to-end customer experience, and engage more deeply with customers. In order to succeed, CIOs must go beyond technology enablement and support organizational and cultural transformation.
With Jeroen Tas, one of the most renowned technology visionaries in Europe, as its CIO, Philips made a number of strategic decisions to transform itself into a connected business. Forrester believes that CIOs should familiarize themselves with Philips’ strategic, operational, and cultural transformation and learn from it, as Philips offers CIOs valuable lessons in planning the transition to a connected business:
Philips’ transformation should serve as an example to other businesses going through a similar process. Of course, the transformation process will need to be adjusted for each business, but we believe that Philips’ experience offers valuable insights into the necessary steps that CIOs will have to take to transform their organization into a connected business. Read the case study for details on how Philips tackled its digital transformation.
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