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Posted by Dan Bieler on February 28, 2014
Some 80,000 visitors ventured to Barcelona to attend the annual congregation for the mobile-minded, the Mobile World Congress (MWC). Long gone are the days when one single theme dominated the show. My main impression of MWC was that compared with last year, there was surprisingly little true news. I see evolution not revolution, which is somewhat odd as the overall business environment is clearly changing faster than ever.
Of course, everybody again claimed that they are active in the obligatory fields of cloud, analytics, and customer experience. However, if anything, I feel this convergence of marketing messages creates too many platitudes and undermines the practical use case scenarios that define the mobile mind shift. I went to MWC with several questions in mind, and my main takeaways of MWC are that:
As I blogged last year, I believe that the GSMA is unwise not to push MWC more for end user CIOs and business leaders. In its current form, MWC resembles too much a talking shop for the industry itself. To truly achieve a mobile mind shift, business leaders must be shown the opportunities that mobility provides for closer customer engagement, more effective sales and marketing, greater employee empowerment, and of course new business areas.
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