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Posted by Dan Bieler on February 5, 2014
Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The responsibility for transforming a company into a connected business ultimately rests with the CEO, but the CIO also plays a central role.
CIOs will be responsible for introducing technology solutions that help break down silos, boost cross-team collaboration, drive the end-to-end customer experience, and engage more deeply with customers. In order to succeed, CIOs must go beyond technology enablement and support organizational and cultural transformation. It’s easier to implement technology innovations than to change habits and culture. Technology is only the catalyst for cultural and organizational transformation. As Jeroen Tas, CIO, Philips told me:
“The core goal is to transform into a highly collaborative customer-driven organization, away from a functional business unit-led organization. This requires a complete cultural transformation.”
My report presents the strategic imperatives that CIOs must execute to address the four dimensions of transformation: culture, organization, department, and ecosystem. The main take-aways are that:
The findings in the report are based on interviews with CIOs, CMOs, and network managers at 19 large global companies.
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