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Posted by Dan Bieler on November 12, 2013
With Dane Anderson, John Brand, Tim Sheedy, Clement Teo, and Bryan Wang
During his keynote at Telstra’s recent annual analyst event in Sydney, the CEO compared Telstra’s customer advocacy strategy to a triathlon that the firm has just begun. We believe this is a fitting analogy for progress communicated at the event. Our main observations are:
Telstra’s overall vision remains vaguely defined. Telstra’s CEO aims to turn the business into a “modern telco.” He pursues a clear strategy with the customer and the network at its core. He also is adamant that Telstra will not become another ICT provider — a hint that clearly illustrates how Telestra wishes to differentiate itself from other transforming telcos. At the same time, Telstra states that it sees software as a key asset for its emerging business model. We find it difficult to align these positions. It might only be a matter of wording, but it would help Telstra’s strategy to be based on a more clearly defined vision.
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