- Forrester Councils
- Councils Overview
- log in
Posted by Dan Bieler on February 18, 2013
As an analyst who focuses on the future of communications and the implications for business, I will travel to Mobile World Congress (MWC) with several expectations:
Above all, I will be looking at the degree of real support that exhibitors offer businesses in terms of exploring the opportunities that mobility provides by transforming business processes and business models.
PS: I am sure that some of the frequent MWC visitors are somewhat uncertain about the event’s new venue. It will be interesting to see whether MWC’s new venue can retain that certain Barca spark that the old venue (below the National Art Museum of Catalonia) gave Mobile World Congress compared with other events and conferences. After all, context matters.
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »