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Posted by Dan Bieler on July 4, 2012
Google Enterprise as a division has been around for some time, but it is only fairly recently that Google started to push the enterprise solutions more actively into the market through marketing initiatives. The cloud-delivery model clearly plays a central role for Google’s enterprise pitch (my colleague Stefan Ried also held a presentation on the potential of cloud computing at the event).
Still, the event itself was a touch light on details and remained pretty high level throughout. Whilst nobody expects Google to communicate a detailed five-year plan, it would have been useful to get more insights into Google’s vision for the enterprise and how it intends to cater to these needs. Thankfully, prior to the official event, Google shared some valuable details of this vision with us. The four main themes that stuck out for us are:
Going forward, I see a challenge to Google’s enterprise ambitions in the potential conflict of interest between Google’s core advertising-funded business model and the subscription-based enterprise business model. Clearly a “free” (ad supported) model can live side-by-side with a premium (subscription) model. But the temptation to place advertising in a premium enterprise context might still be there. This potential conflict of interest could be overcome by having a clearer separation between the two activities.
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