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Posted by Dan Bieler on September 27, 2011
As a former investment analyst, I remember the feeling when stock market screens turn deep red. Such days turn one’s stomach upside down on a dealing floor. But even from the outside, such days are unnerving. The big question in the telecoms markets making the rounds at present is how the current market turmoil will affect the telcos. The 2008 financial crisis might provide some clues to what we could expect in 2011 and 2012, albeit in a less-pronounced fashion:
A level-headed approach in terms of crisis conveys an aura of clear vision and determination, two aspects that help attract customers. Erratic changes to strategy and go-to-market approaches are signals of desperation and scare customers away. Telecoms providers should use the current turmoil to push ahead the business transformation process towards ecosystems manager and solutions integrator with more and not less vigour.
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