Gearing Up For Forrester’s Marketing Forum EMEA 2009

Angela Beckers

[Posted by Angela Beckers]

I’m Angela Beckers, a Researcher on Forrester's Customer Experience team. Next week (November 17th and 18th) I will attend my first ever Forrester event - the Marketing Forum EMEA 2009 - in London, UK. I’m very excited about this opportunity to see some great presentations and interact with marketing and customer experience professionals from across Europe.

The theme for the forum is “Marketing On A Tightrope: From Surviving The Downturn To Thriving In An Upturn.” Speakers on both the main stage and in the track sessions come from well known companies such as LEGO, Capital One, Orange, and more. Many of the sessions will be directly focused on customer experience topics that I know are of interest to readers of this blog. For example, on Wednesday, the Forrester keynote speech by Moira Dorsey will be on the “Future Of Online Experiences.” Immediately after Moira, the industry keynote of the day will be presented by Conny Kalcher, Vice President Consumer Experiences at LEGO. In addition, the event will have a specific track devoted to customer experience professionals. The CXP track speakers include Sue Wilmot, Head of Customer Strategy Delivery at Orange (UK) speaking about “Building Customer Loyalty With Every Interaction” and Mike Cripps, Customer Experience Manager, Service Operations, at Capital One Financial Services explaining how you can “Take Control Of Call Quality In Your Contact Center.” Our guest speakers will be joined by Forrester’s Senior Analysts Megan Burns and Jonathan Browne who will offer insight on “Finding Money For Web Experience Work In A Tough Economy” and “Using Ethnography To Make Tomorrow’s Multi-Channel Experiences.”

But wait, there’s more! On Tuesday, November 17, 2009, Forrester will host a London Tweetup. Tweetups are low-key social events where Twitterers can network and meet the people they tweet with. Anyone can attend; it is an informal atmosphere that allows casual conversations. This Tweetup is for anyone who's attending the Forum or lives in the London area. There is no charge for attending the Tweetup, so come meet and mingle with @forrester, @jonathanbrowne, @jgownder, @Mark_Mulligan, and others.

Any questions, comments, concerns? Post a comment here or send me an email at:

 abeckers at forrester dot com

See you in London!