Forrester Technographics Goes to Latin America

Corina Matiesanu

I’ve been busy preparing for the launch of a new Technographics syndicated service, expanding our consumer data coverage into Latin America. Forrester’s Consumer Technographics service already interviews nearly 300,000 consumers in North America, Western Europe and Asia Pacific about their behaviors and attitudes related to technology.

Why are we adding Latin America? We’ve been receiving client requests for consumer data in this region for several years, given its fast pace of economic development and “emerging economy” status.  Here are some of the factors we took into account:

Size of markets. About 9% of the world’s population resides in Latin America and Caribbean countries, and about 11% of the world’s Internet users reside in this region. With more than 73 million online users, Brazil is the 4th largest online population after the US, China, and Japan.

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