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Posted by James McQuivey on January 8, 2010
It's high time somebody said it. Sit through one too many CES keynotes, press conferences, or pitches, and you just might leave Las Vegas with the mistaken idea that 3DTV is going to be in all of our living rooms next year. ESPN and Discovery are committing to 3D cable and satellite channels, Sony is upgrading its PS3s to do 3D, and Taylor Swift's live performance opening night at CES was shown live in 3D (Right behind her, mind you. You had to put the glasses on in order to see Taylor Swift in 3D when she was, actually, in 3D already, right in front of the audience.)
There is some reality in the 3D hype, just some.
But let's get real: Not even a million US homes will do this in 2010.
Don't get me wrong, I'm as big a sucker for immersive video experiences as the next guy. In fact, I'm the nerd who has been obsessing about the biology of the human visual apparatus for 15 years now. You have no idea just how powerful 3D is in the right setting (massive screen, accompanied by surround sound). It has the ability to overwhelm the mind and manipulate our physical reactions (galvanic skin response, heart rate, adrenaline release, pupil dilation, even hormone release) on a level that nothing else can. And we humans have shown that we like such vicarious stimulation -- certainly it can't be Avatar's original storyline that's drawing us to spend so much money!