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Posted by Charles Golvin on January 4, 2010
We've just gotten data back from our most recent US Omnibus Survey, fielded in October and November of 2009, and it provides a snapshot of the US mobile phone market pretty darn close to the end of 2009. Before examining the data, it's important to note that the term smartphone, while widely used, doesn't benefit from a uniform, industry-wide definition. For Forrester, a smartphone is a mobile phone or connected handheld device that uses a high-level operating system, including iPhone OS, BlackBerry OS, Windows Mobile, PalmOS, WebOS, Symbian, and any flavor of Linux including Android.
What about 2010? This will be the year of the smartphone, now that multiple device OEMs and multiple carriers are offering Android devices, and those ranks will grow (we expect AT&T to join the crowd in the first half of the year) as will the range of Android form factors and prices. That means 2010 is a warning call for Nokia and Microsoft, whose market shares will take a beating if consumers fail to deem their products competitive.Oh yeah, and I think that company in Mountain View may have something in the works…check in tomorrow.
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