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August 04, 2008

SinglePoint's Ad Insertion Technology

SinglePoint announced today their availability of dynamic ad insertion technology. Kudos to them for getting this done. Ads a layer of targeting to SMS that has been limited to content to date. Granted, there isn't much space in an SMS for much advertising, but it's a big step in the right direction in terms of increasing the relevance and value of the inventory.

Posted by Forrester Admin at 04:34 PM in Julie Ask, Wireless |

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