Convenience is the key to future media technologies

James McQuivey

I want to share with you the link to my recent Forrester Research Webinar called Why Convenience is King. This free webinar is the kind of thing we usually reserve for clients only, but it's a big idea and we're eager to share it with the world. It includes a very detailed description of our Convenience Quotient methodology, something that is getting great traction among our clients and will form the backbone of much of our research for the next few years -- starting with media devices since that's what I cover, as well as other consumer technology products (hence this post on this blog). Yet many of my colleagues in financial services, retail, automotive, and even healthcare are working to apply the method to their own research areas. Should create a very fertile field of research. To stay on top of it, click through to the free replay of the Webinar.

Why Convenience Is King - creating winning product strategies

On demand Forrester Webinar available. Original air date: Jan 29, 2009.

To successfully launch or revamp products or services, you must keep convenience high. Achieving high levels of convenience requires offering compelling benefits while reducing barriers to consumer use. Principal Analyst James McQuivey explains how to identify the specific improvements required to increase the benefits or decrease the barriers that stand in the way of consumers. James covers:

- Why Convenience is King
- How the Convenience Quotient can guide your strategy
- What Forrester can do to increase your CQ

Click here to play now.

Taking A Look At 2009 Marketing Budgets

Forrester buys JupiterResearch

Cliff Condon

Joshbernoff_cliffcondon_3 by Josh Bernoff and Cliff Condon

If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work.

That's why we're very pleased that Forrester Research today announced it is acquiring JupiterResearch.

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Why Marketing Execs Should Digg Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.  You can read more about this if you jump over to Forrester's blog for Interactive Marketing Professionals.

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