Taking A Look At 2009 Marketing Budgets

Forrester buys JupiterResearch

Cliff Condon

Joshbernoff_cliffcondon_3 by Josh Bernoff and Cliff Condon

If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work.

That's why we're very pleased that Forrester Research today announced it is acquiring JupiterResearch.

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Why Marketing Execs Should Digg Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.  You can read more about this if you jump over to Forrester's blog for Interactive Marketing Professionals.

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